Singita Game Reserves, in a stand against global warming, will ‘power down’ on Saturday March 27, showing its support for the World Wildlife Fund’s Earth Hour 2010 initiative. Acting on the unified call for action on climate change, Singita’s nine lodges in Southern and East Africa will ‘switch off’ at 18h30 GMT, together with over 807 cities, towns, and municipalities in 82 countries that have already signed up to take part in the 60-minute global ‘lights out’ campaign.
During that time, Singita guests will sit down to an ‘unplugged’ bush banquet or sundowner stop. They might even be able to view the lodge lights going out in the far distance as generators are turned off and the bush turns to complete darkness and quiet.
Says Singita CEO Luke Bailes: “Since its inception, Singita has adopted an approach of low-impact and high-value tourism as a workable model for eco-tourism. We cannot escape the fact that the planet is warming rapidly due to human activity, not only threatening every human being on the planet but also our planetary wildlife resources. As a business, we operate close to nature and place this issue at the very top of our agenda. We believe it is our responsibility to take action, and we urge each and every one on the African continent to take part in the greatest act of global unity ever seen – Earth Hour 2010. We encourage all friends, guests, colleagues and associates around the world to do the same.”
And we at A World Different urge you to follow Singita and the others partaking in the hour-long power-outage. Turn out the lights to keep the lights burning for the future.