As the summer holiday season draws to a close, the tourism industry is gearing up for three massive tourism expos that are becoming favourites on the world travel calendar – Travel Expo, We Are Africa and African Travel Indaba – to see what’s on offer for holidaymakers in Southern Africa and the rest of the continent.

weareafrica travel expo cape town south africa
Delegates to the We Are Africa 2019 expo in Cape Town. Photo: Twitter.

The first of these, Flight Centre Travel Group’s annual Travel Expo, is in its tenth year and will be held at the end of February, with pop-up stands at Flight Centre and Cruiseabout stores across the country for people to get in on travel deals. Last year the expo, which was held at a single location in Johannesburg, drew 30,000 visitors, 40 percent up on the previous year, and led to R50 million in travel deals, most of them to Mauritius, Thailand, Australia, the US and Indonesia.

“To mark the 10th anniversary of the Travel Expo, we have decided to extend the Expo’s reach across South Africa,” says Andrew Stark, Flight Centre Travel Group Managing Director, Middle East and Africa.

In May, the African Travel Indaba will be held in Durban to once again showcase the continent and what it has to offer travellers. The Indaba drew 6,500 delegates last year, when it was opened by President Cyril Ramaphosa. Exhibitors from 22 countries were represented.

At the end of May, the newest addition to the expo calendar, the We Are Africa conference, which is aimed at luxury travel across Africa and is becoming a plum destination for high-end operators and overseas journalists, takes place in Cape Town. The latest list of exhibitors come from all ends of Africa, from Egypt and Morocco to Rwanda, the Seychelles, West Africa and South Africa.