The airline Virgin Atlantic will start seasonal daily direct flights between London and Cape Town in October, after having retreated from the market 5 years ago and in response to a call from travellers.

bloubergstrand red umbrella beach cape town table mountain
Photo: Virgin Atlantic.

“Many Virgin Atlantic travellers have been in touch on social media calling for a return for the Cape Town route, and the airline has answered the call,” Virgin said in a statement. The flights will start on 25 October, and tickets go on sale from 18 February.

Virgin began flying to Cape Town in 1999. In 2014, the airline ended flights to Cape Town, Tokyo, Vancouver and Mumbai because, according to a report in the Telegraph at the time, the routes were “generally speaking” unprofitable.

“We’re delighted to be flying to Cape Town again,” said Juha Jarvinen, chief commercial officer at Virgin Atlantic. “We’re expecting a high proportion of leisure travellers on this route taking advantage of the winter sun, the safaris and of course, the world-famous wine region.”