From elephant dung gin to rings shaped like Table Mountain, from adventure trails to sustainable holidays, a host of South African groups – including Blood Lions, Northern Cape Tourism and Gondwana Game Reserve – have swept the World Travel Market’s inaugural awards, shining a light on the most compelling stories of African travel over the past year.
The awards were meant to be made at a ceremony in Cape Town, but it was cancelled because of the COVID-19 pandemic. The winners will be officially honoured at the next instalment of WTM Africa, at a dedicated awards evening.
The South African winners of the African Travel Week Travel & Tourism Awards announced today by WTM were Blood Lions (together with Love Africa Marketing) for Digital Story, Shimansky for its Table Mountain Ring (Luxury Story), !Xaus Lodge (Sustainability Story), Northern Cape Tourism (Tourism Story), Gondwana Game Reserve (Adventure Story), Indlovu Gin (Foodie Story, for its “Africa’s Origianl Elephant Dung Gin”)
Eight categories were established to celebrate the success of national, regional and city tourist boards and to recognise outstanding private sector companies and individuals, with the winners in each announced as:
- Most Compelling Tourism Story: Spring Marketing Campaign by Northern Cape Tourism Authority.
- Most Compelling Innovation & Technology Story: Virtual Reality for Tanzania by Views4D.
- Most Compelling Agency Story: CNN International Commercial for Farm to Table (Dangote).
- Most Compelling Luxury Story: Table Mountain Ring by Shimansky.
- Most Compelling Sustainability Story: International Dark Sky Certification Campaign by !Xaus Lodge.
- Most Compelling Digital Story: Blood Lions Campaign and Love Africa Marketing.
- Most Compelling Adventure Story: Pioneer Trail by Gondwana Game Reserve.
- Most Compelling Foodie Story: Africa’s Original Elephant Dung Gin by Indlovu Gin.
Megan Oberholzer, Portfolio Director for Africa Travel Week said that the judging panel were impressed by the standard of entries.
“There is some sterling work being done out there to showcase the best of our continent to the world on a variety of different platforms. It’s a privilege to have been able to see these fantastic campaigns collected in one place, as we judged them – and we can’t wait to see how the creators apply their creativity to continuing to share Africa’s beauty and diversity with the world in the face of the challenges the global travel industry faces for the foreseeable future.”