Many South Africans are craving the outdoors and seeking escapism during the lockdown period. We’re all dreaming of that ‘One Day’ when we can explore again, which makes now the perfect time to start planning a bucket list trip… To help you do just that, the Western Cape Government, City of Cape Town and Wesgro – the Western Cape’s Official Tourism, Trade, Investment Promotion and Film Agency – have launched a new ‘One Day in the Western Cape’ campaign to support the tourism industry.

Dreaming of one day in the western cape
Photos supplied

The innovative initiative will showcase one of the world’s most beautiful locations virtually, via an immersive experience from your couch!

In doing so, it will support local tour guides and help maintain business continuity in the severely hit tourism sector. Crucially, it will inspire many to dream of the Western Cape and Cape Town, which have long been must-visit locations for countless people around the world.

 As part of the campaign, you can download inspiring Zoom backgrounds of the Western Cape hotspots where you’d rather be right now (like Boulders Beach).

There will also be a relaxing podcast series featuring locals telling stories of the locations they love.

Finally, in order to support local guides, you can join 12 virtual tours of some of the Western Cape’s most iconic areas. Sign up to a step-by-step bokkoms cooking class (definitely beats banana bread!) or explore cave paintings in the Cederberg.


 Many local guides are out of work right now. This is a creative way to show support and appreciation for them during this unprecedented period, while physical travel is on pause. The guides will conduct the tours from their homes via various streaming platforms, with accompanying visuals to help bring the Western Cape locations to life.

The 12 virtual tours combine photography and video to highlight the magic of six acclaimed areas within the region –

  • the Cape West Coast,
  • Cape Overberg,
  • Cape Town,
  • Cape Winelands,
  • Garden Route &
  • Klein Karoo and Cape Karoo.  

At the end of the virtual tour, viewers will have the chance to show their appreciation to the guides via SnapScan.

You can admire the spring wildflowers along the West Coast and become immersed in its seafood scene; you can ‘cycle’ through the Overberg and wind your way along its acclaimed hiking trails; you can join Cape Town’s eclectic foodie scene, fall for its blue flag beaches and take part in its art world; you can sweep through Cape Winelands’ cellars and learn about perfect pairings; you can be surrounded by birdsong and fynbos along the Garden Route, and you can meet the Karoo’s famous resident sheep and see the stars as you’ve never seen them before… All that, and more.

To participate in Cape Town and the Western Cape’s “One Day” campaign and take part in a tour, follow @Discoverctwc on InstagramFacebook and Twitter or mail marketing@wesgro.co.za for more.

Enjoy the first virtual day out in the new “One Day in the Western Cape” campaign right here. Videos will be posted weekly on Facebook and YouTube.

WATCH VIDEO: Dreaming of one day in the Western Cape – The West Coast