A family-run company in Cradock, in the Eastern Cape Karoo, has kicked off an online business selling local wool, mohair and leather products – aimed at local and overseas markets – in a bid to make up for the retail sales they lost from the COVID pandemic.
Karoo Farm Box launched their first two products this week – a luxury box for Gents and Ladies, containing some of the Karoo’s most iconic products: handmade wool slippers, luxurious mohair throws and locally crafted leather accessories, all from Karoo farms.
Founder Lani Lombard said more boxes, as well as a build-your-own Karoo Farm Box function, were on the cards. Lombard owns the True Living bakery and deli in Cradock, which closed because of COVID regulations.
“The idea for our Karoo Farm Box started in the toughest of times. The past drought really tested Karoo farmers and their families. Many people in the driest parts of the country relied on outside help to get by. The Boks vir ‘n Boervrou initiative was just one way South Africans reached out to us, but it struck a chord,” she said.
Lani and co-founder Louis Steyn said the Karoo Farm Box hoped to create a platform where other South Africans and the world could support Karoo farmers and entrepreneurs. Boxes (which currently sell at R2,999.00 each) are targeted at all South Africans who “deserve to feel and wear and have the very best of what the country has to offer.”
“All over the Karoo, there are men and women constantly working to create products that last a lifetime and that are truly reflective of the integrity of our Karoo region. But because they are located so remotely, these products seldom get the appreciation they deserve,” Steyn said.
“We are bridging the gap. Products are delivered from the Karoo farms, straight to peoples’ doors.” He says the business is constantly on the look-out for products that meet their Karoo quality criteria.
For more info, or to order, please visit the Karoo Farm Box website here.