Cape Town’s ‘Love Cape Town, The Movie’ tourism video has won first prize in the ‘Tourism Destination – City’ category at the International Tourism Film Festival Africa Awards… and Cape Town Tourism’s ‘Welcome to Khayelitsha’ scored second prize.
Watch ‘Love Cape Town, The Movie’
ITFFA showcases South Africa and Africa through tourism films. According to a statement by the committee, it exists to contribute to the development of domestic and international tourism, encourage the growth of the local film industry, and promote South Africa and Africa as tourist destinations.
The City of Cape Town, together with its official destination marketing agency, Cape Town Tourism, said it was incredibly proud to announce the awards.
“‘Love Cape Town, The Movie’ was made to highlight the many exciting authentic experiences and natural beauty offered by our city to entice those who are considering visiting us,” said Alderman James Vos, the City’s Mayoral Committee Member for Economic Opportunities and Asset Management.
Watch ‘Welcome to Khayelitsha’
“Film festivals play an important role in creating a link between tourists and the communities they visit, providing future tourism development opportunities within those communities. There has recently been an increase globally of travel to popular filming destinations, contributing to the growth of film tourism.”
“It has become increasingly popular and effective for cities and destinations around the world to use video as a storytelling tool. To have a highly regarded festival such as ITFFA Africa give recognition to our video, is a huge honour. And winning first prize proves Cape Town has the skills, talent and facilities to encourage international filmmakers to film commercials and films in Cape Town,’ said Enver Duminy, CEO of Cape Town Tourism.
‘Tourism is an economic lifeline for many small to medium-sized businesses in Cape Town and accounts for thousands of jobs in the city. The City, in partnership with Cape Town Tourism, will continue investing in programmes and campaigns to drive demand and keep the city top of mind.”