Just in time for Tourism Month, Cape Town and the Western Cape today launched a campaign encouraging people to travel locally, especially in the Mother City and the province’s best-known regions like the Cape West Coast, Cape Overberg, Cape Town, Cape Winelands, the Garden Route, and the Klein Karoo and Cape Karoo.

cape town tourism campgain western cape
The Western Cape’s launches its We Are Open campaign.

Wesgro CEO, Tim Harris, said that even though many people’s international holidays were cancelled due to the lockdown, “the Western Cape is full of experiences that match some of the world’s favourite destinations, and we want to show people just how diverse and world-class it truly is.”

People have been encouraged to photograph their favorite local establishment, museum, activity in the province and post it on social media with the hashtag #WeAreOpen.

The digital campaign, which is led by the Western Cape government and Wesgro, goes live on 31 August and will highlight the world-class locations of Cape Town and the Western Cape, “where you will feel like you could be anywhere in the world.”

“The ‘We Are Open’ campaign builds on our efforts to support the tourism industry during the Covid-19 crisis, and importantly is also one of the first of our immediate action steps towards economic recovery in the Western Cape,” said Minister of Finance for the province, David Maynier.

“We Are Open” domestic tourism campaign launched

With the move to Alert Level 2, and the easing of inter-provincial travel restrictions, Cape Town and the Western Cape is officially open as a tourism destination for South Africans. We were ready to open safely, we were ready to start doing business again, and we were ready to start rebuilding our economy in the Western Cape. And so, today I am excited to announce the launch of our “We Are Open” domestic tourism campaign to urge South Africans to take advantage and explore the beauty and diversity of some of the finest experiences Cape Town and the Western Cape has to offer. The “We Are Open” campaign builds on our efforts to support the tourism industry during the Covid-19 crisis, and importantly is also one of the first of our immediate action steps towards economic recovery in the Western Cape.We know times are tough, but if you can, please go out and support our businesses in the Western Cape, particularly those in the tourism and hospitality sector. We can do this simply by safely enjoying the natural beauty, award-winning food and wine, rich cultural heritage and diverse and affordable travel options available to all in the Western Cape. And if you are out and about discovering the Western Cape, please take a photo at your favourite local attraction, restaurant, museum or outdoor activity and post it on social media with the #WeAreOpen. Read full statement 👉https://www.westerncape.gov.za/news/%E2%80%9Cwe-are-open%E2%80%9D-domestic-tourism-campaign-launchedWesgro Western Cape Government @Premier Alan Winde

Posted by Minister David Maynier on Thursday, August 27, 2020

The campaign will target travellers across the country, particularly in Gauteng, Kwa-Zulu Natal and the Western Cape, who are looking for world-class and affordable travel options in South Africa, directing them to a curated list of experiences on the Discover Western Cape website.


The campaign will also include the province’s “Kids Stay Free” initiative to encourage families to take advantage of the offers for children to stay free at participating travel and accommodation partners across the Western Cape.

In September, Tourism Month, Maynier said he would be visiting businesses across the province to highlight the great experiences and attractions on offer, and encourage those who could afford to do so, to please support them.

“We know times are tough, but if you can, please go out and support our businesses in the Western Cape, particularly those in the tourism and hospitality sector,” said Premier Alan Winde. “With the move to Alert Level 2, which allows for more economic activity, I want to encourage our residents to support local and small businesses. Please remember to always do this safely, by wearing a clean cloth mask in public and following the other golden rules.”